Simply Happy Things

 

THE IDEA :
It is only in recent years that there has been extensive research into happiness rather than depression. In the field of positive psychology scientific research gives us insight into what makes one happy.  In her book, ‘The HOW of Happiness’, Prof Lyubomirsky proves through scientifically based cognitive and motivational processes that being happy can be, in fact, harnessed as a habit.  With intentional activities, mindful actions one can indeed achieve a happier life.

So, in a nutshell, even the ‘glass-half-empty-guy’ can train himself  to see things in a more positive light. However, even though there are pages and pages of complex research all pointing to the same idea, there is not one place that is showcasing the concept simply. One has to read and understand complex brain behaviour, take some tests, and then maybe, as a reward, be given the 5 secrets to happiness.  And then what?

THE QUESTION :
“A table, a chair, a bowl of fruit and a violin; what else does a man need to be happy?”, queried Albert Einstein. The theory of relativity surely?!

That’s the thing about happiness – it is all quite relative. From person to person, day to day, Bobby McFerrin to Pharrel Williams.
Happiness is supposedly everywhere. It is supposedly within us. But then, why are so many of us still searching for it?

 

THE ANSWER (sort of)
“Now and then it’s good to pause in our pursuit of happiness and just be happy.”- Apollinaire

Simply Happy Things is a concept that specifically focuses on harnessing, well, simply happy thoughts. It will attempt at training the eye to view it’s environment in a positive light and developing positive habits. If one can find inspiration to be happy in everyday objects then one can eventually make it a ‘happy habit’.

THE PLAN
At present, we are in the process of extensively researching and developing products based on this idea. We are attempting to design something tangible from this seemingly abstract concept. These products are aimed at building positive habits and inspiring a feeling of happiness. We plan on launching these products by the end of 2017.